Ad agencies and their corporate clients have found ways to pair just about everything -- from skimpy underwear to hamburgers -- with sex. Sex, the saying goes, sells.

But what happens when a marketing campaign crosses the line and toys with the notion of underage sex?

Underage sex -- suggested, simulated or otherwise -- is being used to sell clothes, cars and a hit television shows:

In one ad, a girl wearing only American Apparel underwear can be seen crawling between a man's legs. In the next shot, the model is licking the crotch of the man's underwear, glancing seductively at the camera.

An international ad -- not seen in the United States -- features a Lolita-like girl shot from the shoulders up, her blond hair splayed across the page. The ad copy reads "You know you're not the first." The product: BMW used cars.

For the second season of "Gossip Girl," promos have graduated from salacious sayings like "OMFG" to racier ads that depict members of the cast posed suggestively with negative reviews plastered over them.

Ads like these are addressing sexuality more frankly than ever, and some people have decided to take a stand against the hyper-sexualization of pop culture. But others -- including experts and people who work in the advertising industry -- say it's too late to stop the trend.

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